More than a rebranding, a strategic move that went beyond a visual update to redefine the company's positioning,
narrative, and perception for Brazilian entrepreneurs.
The project was developed over more than two years by the internal brand team, in collaboration with specialized partners
and suppliers.
narrative, and perception for Brazilian entrepreneurs.
The project was developed over more than two years by the internal brand team, in collaboration with specialized partners
and suppliers.
My role as a brand designer on Stone's in-house team was to participate the entire rebranding process, from the repositioning to the implementation of the brand across all materials.
Images that represent the daily life of an entrepreneur.
Heatmap graphic representing the entrepreneur's energy.
Stone Team
Head Communication & Branding: Lucas Canto
PMO: Beatriz Moura
Design Lead: Marcelo Rodrigues
Designers: Maiara Job, Rayssa Mota, José Miguel Neto
Partners
Design: FutureBrand São Paulo
Motion: Douglas Khozam
3Ds: Visor
Illustration: Estúdio Barca
Images created with artificial intelligence: Human AI
Head Communication & Branding: Lucas Canto
PMO: Beatriz Moura
Design Lead: Marcelo Rodrigues
Designers: Maiara Job, Rayssa Mota, José Miguel Neto
Partners
Design: FutureBrand São Paulo
Motion: Douglas Khozam
3Ds: Visor
Illustration: Estúdio Barca
Images created with artificial intelligence: Human AI
