Stone evolved its brand positioning based on a unique concept:
the “entrepreneurial endorphin”,
that feeling of excitement and euphoria that appears in a good sales day
to the achievement of business success.
the “entrepreneurial endorphin”,
that feeling of excitement and euphoria that appears in a good sales day
to the achievement of business success.
We selected real brazilian clients – Rodrigo from Cajuí, Reiko from Mise, and Daniel from Woodskull –, and photographed their routines in a documentary style, with veracity and without the clichés of businessmen “in suits” from stock images. This is Stone's photographic style, sharing true stories and emotions of Brazilian entrepreneurs
Stone Team
Head communication & Branding: Lucas Canto
Design Lead: Alexandre Rizzuti
Design: Maiara Job, Marcelo Rodrigues
Motion: FutureBrand
Copy: Leonardo Rachid, Louis Vidovix
Photography: Gustavo Zylbersztajn
Awards: Brasil Design Award 2023 - Bronze - Brand
