Stone evolved its brand positioning based on a unique concept: the “entrepreneurial endorphin”,
that feeling of excitement and euphoria that appears in a good sales day to the achievement
of business success.
that feeling of excitement and euphoria that appears in a good sales day to the achievement
of business success.
We selected real brazilian clients – Rodrigo from Cajuí, Reiko from Mise, and Daniel from Woodskull –, and photographed their routines in a documentary style, with veracity and without the clichés of businessmen “in suits” from stock images. This is Stone's photographic style, sharing true stories and emotions of Brazilian entrepreneurs
Head communication & Branding: Lucas Canto
Design Lead: Alexandre Rizzuti
Design: Maiara Job, Marcelo Rodrigues
Motion: FutureBrand
Copy: Leonardo Rachid, Louis Vidovix
Photography: Gustavo Zylbersztajn
Awards: Brasil Design Award 2023 - Bronze - Brand
